If it wasn’t already obvious by now, any student with the motivation to learn can do so without turning to the career services department. To stay relevant, the career services team has to find ways to add value.
Being successful in a sales job definitely helped my situation, especially with the commission payouts. However, being on a variable income was not without its challenges.
the lines between editorial content and advertising have been getting blurry with the rise of native advertising but the acronym POEM kind of helps with this. It stands for Paid, Owned & Earned Media. In this article, I will illustrate the difference using my work context.
Well, not always anyway. To clarify, all advertising is marketing, but not all marketing is advertising. A Common Misconception I was introduced to an academic from a polytechnic at an event sometime in 2018 and the older gentleman made it quite clear that he did not like the idea of marketing. This was quite an…
Having worked for a couple of years in a various organisations, I share my thoughts on what I think are the most dangerous phrases in business.
